Fundamentals of Digital Marketing

Digital marketing, also known as online marketing, is an element in marketing that utilizes the internet and online based platforms in order to promote products and services. These forms of communication include web-based advertising, SEO, emails, and social media.  

Why is digital marketing important?

Digital marketing gives you access to a wider audience, you would be able to reach customers all over the globe. Working efficiently with data analytics tools allows you to track your platform activity.

What are the fundamentals of digital marketing?


One of the most efficient and inexpensive digital marketing fundamentals is SEO, Search Engine Optimization. This is one of the best ways to increase brand visibility across online platforms, this is done through the strategic utilization of keywords as well as the strategic use of the algorithm on every platform.

Bettering your online presence allows your product or service to be more visible and accessible to your customers. The more visible a product is in a search, the more likely it is to attract a larger customer base and traffic.

Content marketing

Content marketing focuses on the creation, publication, and distribution of relevant content aimed specifically at a segment of your target audience. This strategy works efficiently as it allows you to target a niche audience which will probably lead to better performance and sales.

This also increases brand awareness, and because it is a specific audience, your service or product will be at the front of their minds when purchasing.

Social media marketing

Any form of advertisement on social media platforms comes under social media marketing – one of the easier ways of connecting to your target audience.

Social media has become a huge part of peoples lives which is why this has proven to be a successful method of spreading product awareness. Social media marketing can be adopted by a brand of any size, it is crucial for both small and big brands to have a strong social media presence.

Email Marketing

This method is simple and is utilized to stay connected with your customers. The main way this works is emails are constantly sent from the brand to the possible or previous customers, sometimes this includes gift vouchers and other enticing elements to shift the consumer from the email to the website.

These are some, not all the fundamentals of digital marketing. Each of these elements is used depending on brand size, target audience, and marketing budget. Understanding the fundamentals of digital marketing not only allows marketeers to advertise their products much more efficiently but it also creates a bridge between clients and consumers that facilitates advertising, purchases, and increasing brand awareness.

Individuals who are looking to progress further into the marketing industry may find out Short Courses beneficial. Such as, Adobe Creative Suite for content creation, Microsoft Office for organisation skills and more.