Digital Marketing Essentials
Overview
This course covers the fundamentals including digital tools, technologies and uses. Learn about digital transformation, the use of AI, social media and digital strategy. Perfect for non-marketing teams building their digital awareness.
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing. ↗6 Interactive Modules. ↗Associate Level Certification. ↗6 Hours self-paced learning content. ↗FREE DMI Membership included. ↗Practical Toolkits and Templates.
What will I gain from this course?
Key skills and competencies you will gain Customer Journeys Web Concepts and Terminology User Experience Social Media Social Customer Service Data Security Data Analytics Reporting Data
Modules
What you’ll learn
6 Modules • Approx 6 hours Learning content
Module 1 – The Digital Opportunity
Module 2 – The Digital Landscape
Module 3 – Social Media and Online Shopping
Module 4 – Data, Privacy, and Cybersecurity
Module 5 – AI and the Organization
Module 6 – Strategy and the Digital Organization
This course is currently only available online in instructor-led format. Classes will take place via GoTo Webinar and Microsoft Teams. For more information please contact us.
FEE
For information regarding fees please scroll down to the pricing section.
Please consider that we are currently not offering in-class lessons due to Covid restrictions.
TIMETABLE
For information regarding the timetable for this course, please scroll down to review the full dates and availability
DURATION
1-5 days
WHATS INCLUDED
Course Material
Case Study
Experienced Lecturer
Refreshments
Certificate
Package Deals
For package deals please enquire now and speak to a member of our team.
All aspects will be covered and explained in detail to allow you to establish a well-developed knowledge of using the software.
Each technique will be explained in detail to help students understand each level no matter how much prior experience they have with the software.
For more information regarding the full syllabus, enquire now
DELIVERY METHOD
- More events & information
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Enter your requirements below :
Submit your onsite requirements and a member of our team will be in contact with you to discuss them further.
The course is designed for anybody who wants to improve their abilities using Adobe After Effects. Those aiming to make video for the web, TV, or cinema may fall into this category. The course is appropriate for students with no prior experience of Adobe After Effects as well as those with some familiarity who want to learn more.
Course Material
Case Study
Experienced Lecturer
Refreshments
Certificate