Social Media Marketing:

Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms.

• Social Research
• Social Content
• Facebook, Instagram, Pinterest
• Twitter
• LinkedIn
• YouTube & Social Video
• Social Apps
• Social Commerce & Affiliate Marketing
• Social Customer Service
• Social Strategy

Strategy and Planning:

Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership.

• Digital Communications v Traditional Communications
• Marketing automation and CRM
• Budget and Resourcing
• Big Data & Analytics
• Strategy Formulation and Plan
• Digital Communications & Channels
• Omnichannel tactics

CX, eCommerce and CRO:

Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers.

• Website Optimization
• UX Research & Design
• E-Commerce Strategy
• Applied E-Commerce
• Graphic Design Essentials for Marketers

Search and Digital Channels:

Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field.

• SEO Setup & Content
• SEO Workshop
• Paid Search & Display Advertising
• Measurement with Google Analytics
• Email Marketing Strategy
• Applied Email Marketing
• SEO for ecommerce

Digital Selling:

Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates.

• Fundamentals of Social Selling
• Finding & Targeting Prospects
• Attracting Customers
• Closing & Retaining
• Increasing Engagement

Essential Skills:

Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment.

• Project Planning
• Creativity Skills
• Personal Skills
• Working With Others

Leadership and Management:

Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others.

• Thinking Strategically
• Building Effective Teams
• Dealing with Conflicts and Crises
• Persuading and Influencing